One seat. Every price is the whole price.
Whether you are a solo agent or a 200-seat brokerage, REHL is one price per active user, and the leads you bring in (your sphere, your site, your open houses, your ads) carry no per-lead fees, ever. Starter is the full CRM, scoring and listings seat; Pro adds Cultivate, open houses and the branded search site. Free for 30 days as an agent, 60 as a brokerage.
Live MLS listings switch on once your brokerage of record holds an MLS data license naming REHL as its IDX vendor. How long it takes comes down to how quickly your MLS replies and how quickly your broker of record signs, so the pace is largely yours to set. In our experience it runs about two weeks when everyone moves promptly.
For solo agents
Three plans. All include a 30 day free trial.
For new agents getting their first deals on REHL
- 3 active listings
- Sphere up to 1,000
- 150 REHL AI credits a month
- 1 email blast a month
- Manual social posting
- Full CRM, pipeline and lead scoring
- Compliant email sending
- Not included: Branded home-search site (Agent Pro, Agent Power and every brokerage plan)
- Not included: REHL phone number and texting (Pro and Power include them)
- Not included: Open houses and the walk-in form (Pro and up)
- Not included: Cultivate for active leads (Pro and up)
For full-time producers running their whole business on REHL
- Unlimited listings
- Sphere up to 5,000
- 800 REHL AI credits a month
- Full Cultivate + Nurture
- 1,500 texts a month from your REHL number
- 10 email blasts a month
- Auto-posting to 1 platform, up to 5 posts a week per listing
- Open houses + walk-in form
- Branded IDX site (MLS feed required)
- Support response within 24 hours
For top producers running everything at volume
- Everything in Pro, plus:
- Unlimited listings and sphere
- 2,500 REHL AI credits a month
- 5,000 texts a month
- Unlimited email blasts
- Auto-posting to every platform, no weekly limit
- Enhanced site branding (Meet-the-team section, your brokerage as the alert sender)
- API access
- Support response within 4 hours
About the branded IDX site
Included on Pro, Power, and every brokerage plan. Starter does not include it. On the plans that do, your site launches with your brand, your lead capture, and your tools the day you subscribe. Live MLS listings switch on once your brokerage of record holds an MLS data license naming REHL as its IDX vendor. We prepare the paperwork and drive it with your MLS. How long it takes comes down to how quickly your MLS replies and how quickly your broker of record signs, so the pace is largely yours to set. In our experience it runs about two weeks when everyone moves promptly. Until it clears, your site runs on sample listings so you can set it up and share it. This is how every IDX vendor works, not a REHL limitation.
For brokerages
Four plans. 60 day free trial. Per-seat discount built in.
Brokerage plans are a base fee plus a per-agent rate. The per-agent rate is well below the solo Pro price, so the more agents on REHL, the better your per-seat economics.
Multi-location, franchises, custom integrations
What's in each plan
Side by side.
| Feature | Solo Starter | Solo Pro | Solo Power | Brk Starter | Brk Growth | Brk Scale | Enterprise |
|---|---|---|---|---|---|---|---|
| REHL AI credits / month | 150 | 800 | 2,500 | 600 + 250 per agent, pooled | 2,000 + 400 per agent, pooled | 6,000 + 600 per agent, pooled | 20,000 + 600 per agent, pooled |
| CRM + pipeline + lead scoring | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Active listings | 3 | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Sphere size | 1,000 | 5,000 | Unlimited | 5,000, pooled | Unlimited | Unlimited | Unlimited |
| Branded search site + IDX | No | Personal | Personal | Brokerage | Brokerage | Brokerage | Brokerage |
| REHL phone number + texting | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Texts / month | None | 1,500 | 5,000 | 2,500 + 250 per agent, pooled | 10,000 + 250 per agent, pooled | 25,000 + 250 per agent, pooled | 50,000 + 250 per agent, pooled |
| Email blasts / month | 1 | 10 | Unlimited | 10, pooled | Unlimited | Unlimited | Unlimited |
| Auto-posting | Manual only | 1 platform, 5/week per listing | All platforms, no cap | 1 platform, 5/week per listing | All platforms, no cap | All platforms, no cap | All platforms, no cap |
| Open houses + walk-in form | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Sphere CRM | Personal | Personal | Personal | Shared | Shared | Shared | Shared |
| Compliance core | Yes | Yes | Yes | Yes | Yes | Yes | Yes + audit exports |
| Brand controls | Logo | Logo + colors | Logo, colors, team | Full | Full | Full + team | Full + multi-brand |
| API access | No | No | Yes | No | No | Yes | Yes |
| Support response target | None stated | 24 hours | 4 hours | 24 hours | 12 hours | 4 hours | 1 hour |
| Priority MLS help + success manager | No | No | No | No | No | Yes | Yes |
On brokerage plans, REHL AI credits, texts, email blasts and the sphere are one allowance shared by the whole firm, not a per-agent amount. The REHL AI credit pool grows with the team: every agent seat adds its per-agent credits to that same shared pool. Credits are weighted by what an action costs to run: a TrueValue CMA uses more than a social caption, and the REHL AI that scores leads and screens outreach for compliance never draws on them.
About the branded IDX site
Included on Pro, Power, and every brokerage plan. Starter does not include it. On the plans that do, your site launches with your brand, your lead capture, and your tools the day you subscribe. Live MLS listings switch on once your brokerage of record holds an MLS data license naming REHL as its IDX vendor. We prepare the paperwork and drive it with your MLS. How long it takes comes down to how quickly your MLS replies and how quickly your broker of record signs, so the pace is largely yours to set. In our experience it runs about two weeks when everyone moves promptly. Until it clears, your site runs on sample listings so you can set it up and share it. This is how every IDX vendor works, not a REHL limitation.
Add-ons
Need more? Buy only what you use.
Every plan includes a monthly allowance of REHL AI credits and emails, and plans with texting (Pro and up) include texts. When you need more, add a pack from your account at any time, without changing plans; those packs never expire and are used only after the monthly allowance runs out. Postcards work differently: no plan includes any, so every postcard comes from a prepaid pack.
REHL AI credits
- 250 credits$19
- 1,000 credits$59
- 5,000 credits$249
- AI Booster, +1,000 credits every month$49/mo
One-time credits never expire and are used after your monthly credits run out. The AI Booster adds credits every month.
Texts
- 1,000 texts$25
- 5,000 texts$99
For plans with texting (Pro and up). Counted in text segments; a long text or one with an emoji uses 2 or 3.
Emails
- 10,000 emails$25
For sends beyond your plan's monthly email allowance.
Postcards
- 10 postcards$14.90
- 100 postcards$129
No plan includes postcards. Every mailed postcard uses one from your prepaid balance.
What you stop paying for
Add up your current stack.
Most agents pay $200 to $300 a month across separate tools today. Check the boxes that match your current stack to see your number.
FAQ
Common pricing questions.
Do you really not sell leads?
The leads you bring in, your sphere, your IDX site, your open houses, your paid ads, are yours forever. REHL doesn't sell or share them. A future phase will offer REHL-sourced inbound leads (from REHL's own SEO and ad spend) to brokerages opt-in; that's the only place per-lead economics will ever appear, and only if you opt in.
Is there a setup fee?
No. Starter and solo plans are pure subscription. Enterprise sometimes includes a one-time integration fee depending on the custom data sources you need; we'll quote that explicitly.
How does the free trial work?
30 day trial for solo plans, 60 day trial for brokerage plans. You add a card to start, but you are not charged during the trial. When the trial ends, your plan starts automatically on the card on file unless you cancel first. Cancel anytime during the trial and you won't be charged.
What counts as an active seat?
Every active user on your account is a seat, every month, whether or not they logged in that month. The account owner is not counted. To stop paying for a seat, deactivate that user from the admin panel; deactivated users are not billed.
What if my brokerage grows past the included seats?
Inside your plan's range, a new agent is added at that plan's per-agent rate. The top of each range is a hard stop: Starter takes up to 10 agents, Growth up to 50 and Scale up to 100, and an invite past that is refused until you move up a tier. You can change tiers from billing at any time, and past 100 agents we quote Enterprise with you.
Annual contracts?
Available at a meaningful discount if you want one. Default is month-to-month.
Refunds?
If you cancel mid-month, we prorate. If something is broken on our side and we cannot fix it, we refund the affected month. We do not fight legitimate refund requests.
What about MLS feed costs?
Whatever your MLS charges for RESO Web API access, you pay it directly and REHL doesn't mark it up. The amount is set by your board, not by us, and it varies, so confirm it with yours before you budget. We file the application with you, so you will see the quote as soon as it comes back.
When do real listings show up on my branded site?
Once your brokerage of record's MLS data license names REHL as its IDX vendor. IDX rules require the broker who holds the feed to authorize the vendor displaying it, so this is your brokerage's license, not ours to grant. We prepare the application and drive it with your MLS. The pace comes down to how quickly your MLS replies and how quickly your broker of record signs, so it is largely yours to set. In our experience it runs about two weeks when everyone moves promptly. Your site is live the day you subscribe with your brand, your search, and your lead capture, running on sample listings until the feed lands. Every IDX vendor has this same requirement.
Do you have a per-lead pricing option?
Not for your own leads, ever. Phase 2+ will include an OPT-IN program for REHL-sourced inbound leads (from REHL's own SEO and ad campaigns). That's the only place per-lead economics will appear, and only if you opt in. Your sphere, your IDX site, your open houses, your ads stay subscription-only.
Can I switch tiers?
Yes, any time. Upgrade takes effect immediately and we prorate the difference. Downgrade takes effect at your next billing cycle.
Start the trial.
30 or 60 days. Cancel anytime. Your data is yours.